As with any business it is essential to create a marketing strategy. There are many methods in which you can market your fashion blog, so you will need to first determine what methods you will manage yourself—and which ones you will outsource. While your primary goal may be to learn how to write compelling content for your fashion blog, also consider distributing content elsewhere on the web to drive traffic back to your website. When creating your marketing strategy consider online marketing strategies such as:

• Social Media Marketing
• Mobile Marketing
• Email Marketing
• Monthly Fashion Newsletters
• Pay Per Click Campaigns
• Guest Blogging On Relevant, Yet Not Competitive Blogs
• Paid Advertising In Online Publications
• Banner Ads
• Website Optimization
• Networking Both Online And Offline

These are only a few marketing strategies to take into consideration. Ensure that you place a high value on social marketing because the imagery of a fashion blog works well on social media platforms. On top of that, social media and blogs account for 23% of internet users time spent online—and over 80% of all American’s frequent social media and blogs.
Ensure that you have a measurable marketing strategy, with a solid timeline in place before launching your blog—this way you will be able to accurately assess your ROI. While you may outsource some of your marketing, you will be responsible for a portion of it—unless you have a large marketing budget.